in the past 2 years
Total Viewers (L +7)
Average Viewership YOY
Source: Nielsen Npower Live +7 3/27/22 with a 1 Minute Qualifier; inclusive of Red Carpet Programming
Nielsen (NNTV), through 4/10/22, Specials Only, Excluding Repeats, Sports and News Type Codes, Awards Shows excluding Parades, data is C7.
Most social video views of any entertainment TV program with 14.9MM video views
Total minutes watched via ABC Live Stream
Most social entertainment TV program year-to-date
Page views on Oscars.com on ABC Site +128% YOY
Most social video views of any entertainment TV program with 14.9MM video views
Most social entertainment TV program year-to-date
Total minutes watched via ABC Live Stream
Page views on Oscars.com on ABC Site +128% YOY
Source: Adobe, 2/6/22-4/2/22 & 3/14/21-5/1/21
Talkwalker, 1/1/22-5/3/22, Linear Tracking, excluding Sports Events, YouTube, Spanish Language Networks
22.8MM
Total impressions in social, streaming & digital campaigns
Total Social
Impressions
122K Video Views
Total Streaming
Impressions
Total Digital
Impressions
More likely to drive search engagement vs. benchmark
Number of benchmark ads needed to
generate same impact of 1x Oscars ad
More likely to drive search engagement vs. benchmark
Number of benchmark ads needed to generate same impact of 1x Oscars ad
Source: EDO
A25-54
Brand memorability* vs. Award Show Standard Ad Norm
Message memorability vs. Award Show Standard Ad Norm
A18-49
Ad Memorability vs. Award Show Custom Spot Norm
Brand memorability vs. Award Show Custom Spot Norm
This clip is a good / very good fit with the Oscars
This clip is a good / very good fit with the stars / talent featured in the clip
The Oscars is a good / very good platform to spread awareness about Pfizer
AFTER SEEING THE CREATIVE, VIEWERS SEE PFIZER AS* …
Helping behind-the-scenes movie makers get back to work safely to create movies I love.
Caring for the community and wants to help with everything they can with the vaccine and boosters.
Even more important especially since the covid outbreak. They have shown the capability to come up with answers quickly.
An innovative and community supporting company, love the diversity in the ad.
Source: Latitude 2022 Custom Study. Program Attitude & Perceptions and Creative Diagnostic. Base: A18-64. *Open End